Jinsop Lee’s creative key to designing memorable products & experiences - Yanko Design
"What we feel, and what we remember virtually what we've experienced are two totally different things. Most product design efforts are directed only towards the former." – Jeremy Finch
Designer Jinsop Lee's TED Talks remains i of my evergreen favorites, for focusing on a pattern tool that not only uplifts a production's experience, but makes it much more desirable and memorable. Talking near designing for multiple senses, Jinsop introduces us to a technique for uplifting product experiences, drawing from examples of the past, and references that but strengthen his bespeak. The 5 senses graph (shown in the video and available to download below) is a handy fashion of relooking at products, services, activities, and broadly at categories, to brand them much more than engaging to users… considering they engage more senses. I highly recommend watching the video above, and using the 5 Senses graph correct at the bottom of the article to evaluate your products. Designing for multiple senses, however, doesn't guarantee a product volition exist more successful. Scoring high on the graph isn't indicative of nifty design, it's indicative of innovative thinking, which always needs to exist backed by logic. Allow'south take a look at some unique products and how they feature on the v senses graph!
The get-go case pulled from Jinsop'south video. The act of riding a motorcycle. The motorbike experience is thrilling, filled with adrenaline, and is deadline an addiction to a passionate handful. Why? Jinsop says it's because information technology engages many senses, and gets ingrained inside your retentivity much amend. The motorcycle and the ride is pure visual thrill, and so the Sight gets total marks. Feeling the motorcycle purr beneath you, and the wind in your face accounts for a ten in the Touch on category. The audio of a motorcycle is often a very strong part of its identity, which, interestingly enough, falls under the pattern process for some companies! Harley Davidson and Lamborghini often design and patent the fashion their engines audio, because the sound actually gets your blood pumping, heart racing, and your pupils dilating, all of them being indications of a great product feel! 10 marks for Sound then. Jinsop gives Olfactory property a 4, considering while bikes do have their own smells (oil, brake fluid, etc.), it isn't strongly associated with the riding experience enough to exist a strong memory maker. Gustation, obviously, doesn't gene into this feel.
The 2nd product is arguably the near viral and popular toy of the past yr, the fidget spinner. Discover however, the fact that the Fidget Spinner, similar the motorbike, scores highly on Sight, Touch, and Sound, but not on anything else. This is true for almost all products and experiences. Nosotros're highly visually, tactually, and auditorily perceptive, and most products get subconsciously designed to cater to those senses, be it something every bit bones every bit popping bubble wrap, clicking a selfie on the smartphone, or watching something on a VR headset. A good product scores high on the first three, a corking one pushes boundaries by trying to appoint more senses too (I'd heighten the case of a book over a Kindle. While a Kindle has obvious advantages over a volume, the book is visual, often condign a part of the decor on 1's table or bookshelf, information technology also feels corking to agree, engages you with the rustling of paper, and most importantly, scores over the Kindle with its cute 'book olfactory property').
How about something truly multi-sensorial? The first instance to come to my head was that of pop-rocks. Not scoring too high on the visual and smell departments, because they're meant to be consumed and not stared at or smelled, pop-rocks actually score remarkably well on bear on, sound, and taste, as they delight you lot with their tangy sense of taste, the mind-boggling popping action, and the sound that you can literally listen to inside your caput when y'all close your oral cavity. Some other great example, and probably scoring amend, would be a glass of chilled beer. Looking great, tasting smashing, smelling sublime, feeling remarkably bubbly or creamy in its texture, drinking beer is some other great experience as well. Besides, the opening of bottles, cans, and the clinking of glasses give beer a nifty Sound scoring as well.
It makes sense to evaluate products that we characteristic on YD as well. The Bariseur is an alarm clock that wakes you lot up to a cup of freshly brewed coffee. It'due south important to notice that the Bariseur should exist judged or compared against alarm clocks, rather than java makers, because that's what it is, first and foremost, and that'due south what makes it unique. It's the most multi-sensory alarm, with scores in all of the senses, whereas your regular alarm would probably non do well in any of the departments, considering while an alarm sound engages your sense of hearing, the experience is far from desirable, with its shrill, jolting sound. Another great example is IDEO's Lolzzz warning, that wakes you to the sound of children giggling!
The Right Cup does something quite biblical, by turning water into juice. A elementary looking cup, with a specially formulated plastic lip that contains aromatic flavoring embedded within the polymer, the Right Cup encourages you to drink more h2o, past tricking your brain into thinking it's juice or cola! As your olfactory organ rests above the plastic ring, and your tongue in contact with it, you choice up the smell and sense of taste of the cup'south flavor, while actually just drinking water. Who thought someone could plough drinking water into a multi-sensory experience!
You lot can click on the image higher up, or on this link to download or salve the 5 Senses Graph template. A keen ideation tool, and technique to recall out of the box, the 5 Senses Graph is a simple style of seeing if your ideas can trigger more than senses, and make stronger memories. I'chiliad excited to see how you use this corking creative tool!
Source: https://www.yankodesign.com/2018/05/17/jinsop-lees-clever-creative-key-to-designing-memorable-products-experiences/
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